The 5-Hour Energy magnate’s lawyers will soon get a share of Billable Hour Energy.

Via Benjamin Mullin of the New York TimesSports Illustrated owner sued Manoj Bhargava on Monday, claiming he is owed $48.75 million in connection with the implosion of the relationship between Sports illustrated and Arena Group, owned by Bhargava. Authentic Brands Group, owner of the AND property, also claims that Bhargava is liable for damages for alleged infringement of the AND copyrights and trademarks.

Minute Media recently took control Sports illustrated and the SI.com website. The transition has created short-term oddities, such as Albert Breer’s NFL content appear on the Athlon Sports website.

Athlon Sports. A name you may not have heard since you bought an NFL season preview magazine at the grocery store. In 1998.

That will likely change soon, with Breer and others who previously worked for Arena Group migrating to Minute Media and returning to SI.com.

The whole thing is sad, both for those currently jostled in a game of corporate hopscotch and for those who remember when Sports illustrated was such a strong presence that it seemed like it would never fade from prominence.

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