Amazon is removing Just Walk Out technology from its Amazon Fresh stores as part of an effort to revamp the grocery chain

The company’s signature technology allows customers to pay for items without waiting in line and sends them receipts afterwards. Amazon says it will now be replaced by smart shopping carts that allow customers to skip the checkout line, as well as see their spending in real time.

In redesigning Fresh stores over the past year, Amazon spokesperson Carly Golden said the company heard from customers who wanted to skip the checkout line but also wanted to view their receipts and savings while they shopped. Golden said the smart carts will offer customers these benefits, as well as the convenience of skipping the line.

Amazon’s decision was first reported by The Information.

Seattle-based Amazon operates dozens of Fresh supermarkets across the country, most of them in California, Illinois, Virginia and Washington state. The company also operates cashierless convenience stores under the Amazon Go brand and owns Whole Foods, which it bought for $13.7 billion in 2017.

Despite predictions that Amazon’s entry into the grocery sector would disrupt the market, the company has struggled to find what works.

In 2023, Amazon CEO Andy Jassy wrote in his annual letter to shareholders that Amazon was working on finding the right formula that will allow it to have a greater impact on brick-and-mortar grocery shopping. The company has closed some Amazon Fresh and Go stores that didn’t deliver on their promises and said early last year it was halting expansion of Fresh stores.

In November, the company reopened three Fresh stores in Los Angeles, California. Golden, the Amazon spokesperson, said the company is now focused on “selectively” opening new Fresh stores and remodeling the majority of its existing stores.

The Just Walk Out technology will still be offered in Amazon Go stores and some smaller Amazon Fresh stores in the United Kingdom, the company said. It will also continue to offer the technology to third-party retailers.

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