The European Parliament has accepted a set of new rules to reduce the dangers of artificial intelligence. This important event opens the way to a new period of regulation of this technology, both in Europe and on a global scale. This law organizes AI tools according to their level of risk, which will help to better manage them.

A new law governing AI ethics

At the initiative of this legislation, we find figures such as MEP Dragos Tudorache, who highlighted the transformative scope of this law: “The AI ​​law is not the end of the journey but the starting point of a new governance built around technology”.

Therefore, this innovative framework offers an original approach. It classifies AI applications according to their level of potential risk, and thereby carefully adjusts the appropriate degree of monitoring and control. For example, applications presenting a clear risk to fundamental rights, such as those processing biometric data, will be strictly regulated or even banned. In contrast, low-risk services, such as spam filterswill be subject to lighter regulation.

But, what is the ultimate objective of this initiative? It is, above all, about ensuring that the technology keeps ua deeply human-centered orientation. This priority is crucial, especially as concerns skyrocket. Bias, invasions of privacy and influence on our humanity are concerning.

Global Implications of AI Law

The impact of this legislation goes far beyond the confines of the EU, propelling Europe to the forefront of the global debate on the regulation of AI. Enza Iannopollo, principal analyst at Forrester, highlighted this leadership. She stated: “The adoption of the AI ​​Act marks the start of a new era of AI”. In fact, this legislation becomes a model for safe AI. It thus encourages other regions to follow suit or catch up.

International responses and strategies

  • United States: The innovative response of Sam Altman, leader at OpenAI, to this new European regulation has been remarkable. Anticipating future challenges, OpenAI has invested in the acquisition of 10,000 processors. This ambitious project aims to develop, a competitor to ChatGPT.
  • United Kingdom: Despite organizing an AI security summit in November 2023, the United Kingdom remains behind. He has not yet adopted legislation inspired by the European AI Act.
  • Asia: The influence of European law also extends to Asia. Businesses and governments are evaluatingt the impact on their AI strategies.

Challenges and opportunities for businesses

The European AI law introduces a potential fine of 7% of turnover global for non-compliance. This measure, if applied, could lead to reluctance in the adoption of AI in Europe. Yet U.S. businesses have already navigated the GDPR regulatory landscape. They could therefore find in this new law an opportunity to consolidate their presence on the European market. Likewise, it recalls that that happened with GDPR. This regulation benefited businesses that were agile enough to quickly adapt to regulatory requirements.

Towards a responsible future

This law strongly encourages responsible innovation. In France, for example, 25 proposals were submitted to Emmanuel Macron. This aims to position the country at the forefront of AI, showing the European aspiration to steer technology for the common good.

From now on, companies must comply with these new rules. This process requires them to rethink how they create and use AI. It is crucial that technical, legal and risk management teams work together. They must ensure that their practices respect the law and seize the opportunities offered by ethical AI.

Kirsten Rulf, partner at Boston Consulting Group, sees a high demand for help adapting to the legislation. She notices that more than 300 companies have already consulted his company to align their AI strategies with European legislation. This shows that businesses are ready to navigate this new framework while maximizing the benefits of AI.

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